A website is kind of like a hub which connects your ends, means and the information you provide to your target audience.
Considering this scheme we can delineate a few important factors which help measure the effectiveness of your website.
First of all, we have to consider SEO, hosting & the functional side of the website.
Why? Otherwise the user might not find your website at all. And if they do they might not be able to use it because of different issues they may come across. The potential issues have to usually deal with website speed and the intuitiveness of the navigation.
After this you ought to focus on the design and the content. These two compliment each other very well. But, like we mentioned in the previous blog, depending on the goals of your organization you can afford to pay more attention to ne rather than the other. Obviously, it is better to pay much attention to both of them.
Last but not least, in fact the most important one: Ethics. Your ethical principles defined what kind of relationship you are going to have with the users. What kind of organization you will end up as, whether your goals are worthwhile or not, etc.
Target audience
The target audience provides you with a template that you can sue to tell which aspects of the website are more important. If you can figure out what your target audience needs exactly, how it is that they are supposed to get your services, how much time will they be spending on your website and how long they might use it in the long-run then it will be with the help of knowing your target audience well.
Answering the questions related to your target base will help you decide what kind of base and structure is more preferable for the website.
Additionally it will assist you with the matter connected to design and the functionality as well. If your target audience consists mostly of adolescents then you are better off being trendy. 
In terms of the functional aspects, if for example you are betting on the older audience, then it is recommended that you make your website as easily accessible as possible. Otherwise you might confuse your users.
Sub-schemata
Whenever we are dealing with conversion or navigation it is better that we have direct, concrete routes mapped out by different schema, which will, as may be expected, break down into sub-schemata. Configuring these will make the use of the entire website more intuitive, not just the navigation.
Depending on which is prioritized more you might want to create faster or slower flowing navigation. Include more or fewer links. Vary your distribution of CTAs throughout the webpages (higher up, in the middle, lower down).
Keywords and key-phrases
Most of the traffic nowadays comes from random google searches and unless you have a monopoly in some business industry, users will not be searching for the name of your organization directly.
For that reason you should research and take into account the potential search variants your average clients may use. As a consequence your will be able to optimize your website based on the placement of the keywords and phrase depending on the webpage or the section.
Conclusion
The aim of this blog was to offer an abstract structure in order for you to better understand the stronger and the weaker sides of your website.
Which, naturally, will help you provide the user with a better product or a service with the means that will leave a positive impression on them.
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