We often talk about search engine optimization (SEO), which should not be surprising considering that the success of your online business is practically entirely dependent on it. For new users of our blog, we will explain in a few words what SEO entails.
SEO is the factor that determines the visibility of your website when people search for something on Google, Bing, DuckDuckGo, or any similar search engine. The page and position where your site's main or one of its pages appear depend on how well it meets the criteria of the specific search engine. Google, in particular, frequently emphasizes the importance of these criteria when explaining their methodology.
Various Components
One simple thing about SEO is that meeting just a few criteria is not enough. Your website must be a single, cohesive, functioning mechanism. Even a single overlooked mistake can negatively impact your ranking. Tools like mySEO.dev can help you monitor these components.
To start, if you have a blog, you can focus on keywords/phrases. They serve as tools for people to find your website when searching for specific words. Naturally, using appropriate keywords requires contextual information, as well as a good understanding of the relevant market characteristics and a close connection with your target audience.
Also, pay attention to the format/size of images (too large will slow down the site, too small will look low quality), alt tags attached to images, meta descriptions, the layout of headers, etc.
It's also necessary to organize internal and outbound links. On the one hand, to ensure the site is SEO-compliant, and on the other hand, to avoid leaving interested users with a broken link. It's important to remove all such broken links from the site.
Time and Speed
You probably already know that the loading and navigation speed of a site is one of the main issues related to SEO. If you wish to explore this in more detail, you can read our blogs on FID, CLS & LCP, or even on a brief summary of these topics.
In short, if your site is slow, it will not rank well, and if a user somehow reaches your site, they likely won't stay for long.
Summary
Hopefully, this brief overview clearly summarizes the importance of site anatomy. The goal of an online business should be to present a holistic productive chain to its users. Simply put, you should create as few problems as possible for your users in any aspect of their interaction with you. This, of course, reflects on the quality of the business itself, as well as its effectiveness.
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