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Every year, graphic design trends show how art can imitate life. These trends reflect our ever-changing needs and perspectives.
2024 will see diversity, inclusiveness, 3D surrealism and artificial intelligence influences in the world of design in graphic design.
"The role of the artist is to make the revolution irresistible." In other words, graphic design trends are not just a sign of the times, they are sometimes a catalyst to change yourself!
1. 3D surrealism
The development of technology and artificial intelligence tools has led to the emergence of a new trend in graphic design. Surreal settings, products and environments are becoming increasingly popular. These structures have 3D details. Artificial intelligence tools like Midjourney and Open AI make these visuals accessible at cyber speed. This graphic design trend is perfect for advertising, posters, social media and web design.
2. Nostalgia of the 70s
In 2024, designers are looking for nostalgic relief from the noisy 60s and 70s. This is one of the main graphic design trends you will see this year. Think faded retro color palettes, handmade illustrations and an emphasis on a human approach to design.
Revisit the classics of the 70s to relive the atmosphere of the golden years.
3. Maximalism in composition
Colorful visuals, shapes and fonts. Gradient combinations of colors.
4. Experimental typography
Experimental fonts are used as the focal point of the design.
5. Illustration and animation
In 2024, we will start bringing illustrations to life with animation. The unwavering power of the hand-drawn logo symbol is found everywhere in branding and graphics. Handmade illustrations are the main graphic design trend of 2024. This trend aims to reconnect people, add fun and emotional connection. With the right color palette, it can contribute to the new trend of nostalgia graphic design!
6. Anti-design
We encounter sacrilege, such as multiple fonts of different sizes grouped together in a single sentence. Designers use modified spacing and page composition.
Adhering to age-old design principles, designers deliberately break the rules to create unique designs that instantly capture your eye and imagination. This trend works well for creative industries, events, art galleries, bars and festivals.
7. Vintage minimalism
This year is vintage trend has a simple vintage color palette with retro fonts. This trend reflects the look of typewriter labels, wax stamps, and hand-drawn instructions.
8. Abstract gradients and color transitions
Gradients create a soft effect that gently changes colors from one tone to another. Gradients keep the momentum this year, but designers are trying to add a little more detail than the usual crystal tones and pastel colors. We see vibrant neon colors that resemble a lamp and add a surreal look to the design.
9. Texture and sensations
People use colors, shapes and words in graphic design to communicate and inspire. Building on the surreal atmosphere, we see designers adding real-world textures such as glass, grained paper and flexible silk to add a physical feel to the designs.
10. Geometric shapes
Geometric fonts, shapes and compositions are coming in big in 2024. Shapes of all sizes and colors are found in branding, packaging and web design to create a bold and modern look. Although this design trend is not suitable for all industries, it is suitable for projects that want a modern and different look.
11. Design created by AI
One of the latest graphic design trends on the scene is the use of AI platforms and tools. Although it may seem counter-intuitive, designers are using artificial intelligence tools to take graphic design to the next level. We see hyper-realistic visuals of storefronts and digital art that resembles hand-drawn illustrations created by digital artists.